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For these purposes, advertisements sometimes embed their persuasive message with
There are many media used to deliver these messages, including traditional media
such as television, radio,
cinema, magazines, newspapers, video games, the carrier bags, billboards, mail
or post and Internet marketing.
Today, new media such as digital signage is growing as a
major new mass media. Advertising is often placed by an advertising agency
on behalf of a company or other organization.
Organizations that frequently spend large sums of money on advertising that
sells what is not,
strictly speaking, a product or service include
political parties, interest groups, religious organizations, and military
Non-profit organizations are not typical advertising clients,
and may rely on free modes of persuasion, such as public service announcements.
Money spent on advertising has increased dramatically in recent years. In 2007,
spending on advertising has been estimated at over $150
billion in the United States and $385 billion worldwide, and the latter to
exceed $450 billion by 2010.
While advertising can be seen as necessary for economic growth, it is not
without social costs.
Unsolicited Commercial Email and other forms of spam have become so prevalent as
to have become a major nuisance to users of these services, as well as being a
on internet service providers. Advertising is increasingly invading public
spaces, such as schools,
which some critics argue is a form of child
exploitation. In addition, advertising frequently uses psychological pressure
(for example, appealing to feelings of inadequacy) on the intended
consumer, which may be harmful.
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