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Advertising Signs

Advertising signs  is a form of communication used to help sell products and services.
Typically it communicates a message including the name of the product or service and how that
product or service could potentially benefit the consumer. However, advertising does typically attempt to persuade potential
customers to purchase or to consume more of a particular brand of product or service. Modern advertising developed
with the rise of mass production in the late 19th and early 20th centuries. Many advertisements are designed to generate increased consumption of those products and
services through the creation and reinvention of the "brand image".

 

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For these purposes, advertisements sometimes embed their persuasive message with factual information.
There are many media used to deliver these messages, including traditional media such as television, radio,
cinema, magazines, newspapers, video games, the carrier bags, billboards, mail or post and Internet marketing.
Today, new media such as digital signage is growing as a
major new mass media. Advertising is often placed by an advertising agency
on behalf of a company or other organization.
Organizations that frequently spend large sums of money on advertising that sells what is not,
strictly speaking, a product or service include
political parties, interest groups, religious organizations, and military recruiters.
Non-profit organizations are not typical advertising clients,
and may rely on free modes of persuasion, such as public service announcements.
Money spent on advertising has increased dramatically in recent years. In 2007,
spending on advertising has been estimated at over $150
billion in the United States and $385 billion worldwide, and the latter to exceed $450 billion by 2010.
While advertising can be seen as necessary for economic growth, it is not without social costs.
Unsolicited Commercial Email and other forms of spam have become so prevalent as to have become a major nuisance to users of these services, as well as being a financial burden
on internet service providers. Advertising is increasingly invading public spaces, such as schools,
which some critics argue is a form of child
exploitation. In addition, advertising frequently uses psychological pressure
(for example, appealing to feelings of inadequacy) on the intended
consumer, which may be harmful.

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