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Tips to make signs

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Tips to make signs



Note: Before spending thousands of dollars in  your election campaign  marketing
           and not getting the effective responds you would like, learn how to do
           OUTDOOR marketing.
           Please read the information below!
           These pointers are made to improve visibility of your
           yard  signs (
lawn signs) and effectiveness.
        
          Consider these factors! To get the most  respond out of your advertising dollar
          you must understand a few rules.
         
    Yard Sign:
          1.
Must attract attention
          2.
Must be simple clear and to the point
          3.Phone number is easier to remember versus web address or directions.
          4.Color choice is very important.  

       

            HERE IS AN ILLUSTRATION OF WHAT WE PREACH
                    (Your price for this lawn sign will not change)

sign tips, who to make signs

 

Opaque or not?

sign tips, who to make signs

- Go with a standard size!!

sign tips, who to make signs
12"x16" vs 18"x24" Sign

Smaller road signs might be cheaper, but 18"x24" yard sign is a most common
yard signs for a reason. Anything smaller than 18"x24" usually isn't effective for moving traffic.
You can use the smaller signs for stand steel traffic and walk ways or for directional posting
on the building and job site or if you have to use them in streets you may want to have only
two line of text on your signs the key is for people to be able to read your signs and respond
to it only you know what your yard signs

- Stick to 3 Line Rule

sign tips, who to make signs
3 line sign vs 5 line rule

Customers tend to put as much as  information possible on their signs, but the golden rule says: 3 lines make your yard signs effective.

- Upgrade to 2 colors

sign tips, who to make signs

2 color sign on a short wire stake vs 1 color sign on a long wire stake

2 color sign is a perfect choice if you are trying to have professional signs and have a good price at the same time. Full color signs get to be pricey, while one color signs usually don't have that "professional look" that we try to present.

 

Reversed  print!!                                         Full Bleed!!
 

     sign tips, who to make signs                       sign tips, who to make signs

Tips for first time sign buyers

Are you a local politician who is looking to run for office? If you are, you and your staff may currently be in the process of developing your campaign, if you have yet to already do so. When it comes your political campaign, it is important that you use yard signs to your advantage. In fact, political signs are a vital component of a successful election campaign.

As important as it is to know that political signs can help your campaign for office, it is important to familiarize yourself with them and their proper uses. Before your staff runs around town handing out your campaign signs, there are a few important points that you will first want to take into consideration. These points, a few of which are outlined below, can allow you to use campaign signs to their fullest extent.
 

When relying heavily on political signs, it is important to choose the right sign. You will find that you, literally, have an unlimited number of options. Many politicians choose from standard designs, while others prefer to customize. No matter which option you choose, it is important that your signs are colorful, easy to read, and locally unique. If your signs are unattractive in appearance, unreadable, or too similar to other campaign signs around town, your  campaign signs may actually end up causing more harm than good.

Another important point that you will want to take into consideration is distribution. While many of your supporters will ask for your yard signs, you and your staff should also distribute them to voters in or around your community. When doing so, it is important that you keep location in mind. Ideal locations for  campaign signs are busy roadways, namely ones where the speed limit is at a low to medium speed. You will also want to target walkers, as well as drivers, as they are more likely to stop and thoroughly examine your signs. That is why your political signs should be distributed to homeowners and business owners that live near schools and parks.

The above mentioned points are just a few of the many that you will want to take into consideration, when looking to use campaign signs to your advantage. As a reminder, political signs can be a helpful tool, but only if properly used.
If you are not careful, your  campaign signs can cost you time and money, without the payoff of success.

Traditionally, the amount of lawn signs express the enthusiasm of the supporters of a particular candidate. Critics charge that "lawn signs don't vote" and dismiss the importance of them.
Lawn signs are commonly stolen during the political season, and some feel that these thefts reduce civility in politics. Theft of signs is treated like any other instance of petty theft.
Political scientist Mel Kahn states that yard signs help build name recognition for candidates.
Supposedly, each sign represents between six and ten votes for
the candidate. However, veteran political organizers hate the task of handing out yard signs, because they believe that time spent on procuring and distributing yard signs could be better used on other voter registration and get out the vote operations. In addition, it gives the requester a placebo effect of doing something
substantive, while not actually volunteering to help their candidate.

Lawn signs generally contain the name of the candidate, their party, and the office for which they are running.
Extras like slogans or the date of the election are sometimes added.
Most signs also have a notice stating who paid for it, but it is usually in small text that is much less noticeable.
This notice is often required by campaign finance laws.
The insignia for the sign maker or printer's union responsible for creating the signs is often seen in the same size type.
The 30 MPH rule for candidates and businesses is important for the effectiveness of a lawn sign campaign.
The rule asserts that on roads that have speed limits of 30 MPH or less, a small 'lawn sign' is best.
For example, a sign roughly 18"x24" would be about right.
But when speeds exceed 30 MPH, then larger yard signs are needed. In these cases, a minimum of 2'x4' are
necessary due to the lack of time for a driver speeding down a road or highway has to see and commit the name to memory.

 

 

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