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Yard Sign Tips
Note: Before spending thousands of dollars in your election
campaign marketing
and not getting the
effective responds you would
like, learn how to do
OUTDOOR marketing.
Please read the
information below!
These pointers are
made to improve visibility of your
yard signs
(lawn signs) and
effectiveness.
Consider these factors!
To get the most respond out of your advertising dollar
you must understand a few
rules.
Yard Sign:
1.Must attract
attention
2.Must be simple
clear and to the point
3.Phone
number is easier to remember versus web address or directions.
4.Color
choice is very important.
HERE IS AN ILLUSTRATION OF WHAT WE PREACH
(Your price for this
lawn sign will
not change)
Opaque or not?
- Go with a standard size!!
12"x16" vs 18"x24" Sign
Smaller road signs might be cheaper, but 18"x24"
yard sign is a most common
yard
sign for a reason.
Anything smaller than 18"x24" usually isn't effective for moving
traffic.
You can use the smaller signs for stand steel traffic and walk ways or
for directional posting
on the building and job site or if you have to use them in streets you
may want to have only
two line of text on your signs the key is for people to be able to read
your signs and respond
to it only you know what your yard signs
- Stick to 3 Line Rule
3 line sign vs 5 line rule
Customers tend to put as much as
information possible on their signs, but the golden rule says:
3 lines
make your yard signs effective.
- Upgrade to 2 colors
2 color sign on a short wire stake vs
1 color sign on a long wire stake
2 color sign is a perfect choice if
you are trying to have professional signs and have a good price at the
same time. Full color signs get to be pricey, while one color signs
usually don't have that "professional look" that we try to present.
Reversed print!! Full Bleed!!
Tips for first time sign buyers
Are you a local politician who is looking to run for
office? If you are, you and your staff may currently be in the process
of developing your campaign, if you have yet to already do so. When it
comes your political campaign, it is important that you use
yard signs
to your advantage. In fact, political
signs are a vital component of a
successful election campaign.
As important as it is to know that
political signs can
help your campaign for office, it is important to familiarize yourself
with them and their proper uses. Before your staff runs around town
handing out your campaign signs, there are a few important points that
you will first want to take into consideration. These points, a few of
which are outlined below, can allow you to use
campaign signs to their
fullest extent.
When relying heavily on
campaign signs, it is important
to choose the right sign. You will find that you, literally, have an
unlimited number of options. Many politicians choose from standard
designs, while others prefer to customize. No matter which option you
choose, it is important that your signs are colorful, easy to read, and
locally unique. If your signs are unattractive in appearance,
unreadable, or too similar to other campaign signs around town, your
political signs may actually end up causing more harm than good.
Another important point that you will want to take into
consideration is distribution. While many of your supporters will ask
for your
yard signs, you and your staff should also distribute them to
voters in or around your community. When doing so, it is important that
you keep location in mind. Ideal locations for
Election signs are busy
roadways, namely ones where the speed limit is at a low to medium speed.
You will also want to target walkers, as well as drivers, as they are
more likely to stop and thoroughly examine your signs. That is why your
political signs should be distributed to homeowners and business owners
that live near schools and parks.
The above mentioned points are just a few of the many that you will want
to take into consideration, when looking to use campaign signs to your
advantage. As a reminder, political signs can be a helpful tool, but
only if properly used.
If you are not careful, your campaign signs can
cost you time and money, without the payoff of success.
Traditionally, the amount of
lawn signs express the
enthusiasm of the supporters of a particular candidate. Critics charge
that "lawn signs don't vote" and dismiss the importance of them.
[3] lawn signs are commonly stolen during the political season, and some
feel that these thefts reduce civility in politics. Theft of
lawn signs
is treated like any other instance of petty theft.
[4] Political scientist Mel Kahn states that lawn signs help build name
recognition for candidates.
Supposedly, each sign represents between six and ten votes for
the candidate.[5] However, veteran political organizers hate the task of
handing out
yard signs, because they believe that time spent on
procuring and distributing
yard signs could be better used on
other voter registration and get out the vote operations. In addition,
it gives the requester a placebo effect of doing something
substantive, while not actually volunteering to help their candidate.
lawn signs generally contain the name of the candidate,
their party, and the office for which they are running.
Extras like slogans or the date of the election are sometimes added.
Most signs also have a notice stating who paid for it, but it is usually
in small text that is much less noticeable.
This notice is often required by campaign finance laws.
The insignia for the sign maker or printer's union responsible for
creating the signs is often seen in the same size type.
The 30 MPH rule for candidates and businesses is important for the
effectiveness of a lawn sign campaign.
The rule asserts that on roads that have speed limits of 30 MPH or less,
a small 'lawn sign' is best.
For example, a sign roughly 18"x24" would be about right.
But when speeds exceed 30 MPH, then larger lawn signs are needed. In
these cases, a minimum of 2'x4' are
necessary due to the lack of time for a driver speeding down a road or
highway has to see and commit the name to memory.
Lawn signs generally contain the name of the candidate,
their party, and the office for
which they are running. Extras like slogans or the date of the election
are sometimes added.
Most signs also have a notice stating who paid for it, but it is usually
in small text that is
much less noticeable. This notice is often required by campaign finance
laws. The insignia
for the sign maker or printer's union responsible for creating the
signs
is often seen in the
same size type.
Houston, Austin,
Dallas,
Texas
 
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